Social Media Content
TikTok & Meta
Videos posted on both: Meta Platforms (Instagram, Facebook) and TikTok. All edited, managed, and posted by Stella Speridon for Gut Instinct Media's marketing.
Social Media Campaigns
Social Media Campaigns for Gut Instinct Media all created and designed by Stella.
'Missed Connections' Campaign
Research
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Gut Instinct Media’s Missed Connections campaign was conceptualized and produced in December 2024 as the platform’s Valentine’s Day feature for February 2025. The campaign invited audiences to submit original poems directed toward past relationships or friendships, offering the option for complete anonymity. This concept transformed personal nostalgia into a collective creative experience, fostering connection and vulnerability among viewers.
As co-creator and co-curator, Stella Speridon-Violet developed the campaign’s visual identity through original graphic designs and coordinated cross-platform content for Instagram and TikTok. Her combined strategy of emotional storytelling, user participation, and digital design generated over 15,000 impressions across platforms and attracted more than 500 poem submissions, which she hand-selected with co-founder Natalie McCarty for publication.
This campaign underscored her ability to merge emotional storytelling with data-driven social media strategy, skills that are central to impactful digital marketing. By leading both the creative and logistical aspects of Missed Connections, she strengthened my expertise in audience engagement, community building, and brand storytelling, all key components of a successful career in social media.
'Frat Magazine' Campaign
“Frat Magazine” is an ongoing multimedia campaign Stella Speridon-Violet helped develop and launch in January 2025 alongside co-founder Natalie McCarty and creative director Bruce Gregg. Designed to appeal to a male audience passionate about music, fashion, and modern philosophy, the project combines long-form editorial content with strong visual branding and monthly themed issues. Each issue features articles from Gut Instinct Media contributors and exclusive pieces by Bruce Gregg, paired with original graphic designs presented in a digital magazine-style newsletter.
Stella's role emphasized bridging editorial storytelling with social media strategy: creating consistent, engaging narratives that extended across platforms to drive readership and brand identity. By curating tone, visual cohesion, and audience engagement strategies, she helped transform “Frat Magazine” into a community-oriented publication that speaks authentically to its demographic. This project strengthened her skills in content curation, digital branding, and cross-platform communication, essential foundations for a career in social media where creativity, consistency, and audience insight are key to long-term growth and impact.
